How to Weather the Winds of Change Through Executive Coaching
Rich Baron • August 10, 2023
Are you prepared to weather the storm
Winds of change are blowing all through today’s business world, including through the executive suite. In other words, there’s no choice but to face change—not that there ever really was. The difference is that today’s business changes are likelier to be felt at the executive level, which means that leaders must be prepared to be strong right out of the starting gate and maintain strength and agility. It’s not easy. Moreover, teams have to work better, and they have to do so under greater pressure. Emerging leaders must be identified and worked with earlier on to prepare them for the challenges that come with leadership positions today. At the same time, leaders themselves want not only job satisfaction but also work‐life balance. Keeping all the plates spinning is demanding, and effective executive coaching is the key to making it all work.
The Case for Executive Coaching
According to a study released by the Stanford University/Miles Group, 95% of CEO’s are receptive to coaching but less than 33% actually receive it. More often than not, this is due to the stigma that is still attached to coaching by old-school boards and CEO’s. Within this old-school thought of leadership it is sometimes wrongly considered as “remedial” in nature rather than “performance enhancing.”
However, this view is changing for the positive. The new school of thought is that coaching in business is increasingly expected for CEOs, top executives, and other critical leadership positions. In fact, executive coaching is now a multi‐billion‐dollar industry, and growing.
Executive coaching is the sturdy bridge that connects individual leadership effectiveness with outstanding organizational performance. It can help organizations attract and retain exceptional leaders and help executive teams improve their performance. 💪
Coaching isn’t about teaching someone how to do their job—it’s assumed the client already knows that. It’s about making a leader’s inherent strengths stronger, and about recognizing where there’s opportunity for improvement and setting about making those improvements. It’s about helping them to “discover the self (they) do not know.”
Executive coaching often provides critical support to senior leaders who are responsible for making the right decisions and achieving the proper outcomes. When the road of organizational change is bumpy, executive coaching provides the shock absorbers that make a safer, more enjoyable ride with fewer breakdowns. Coaching has come to be seen for what it is: A decisive, powerful advantage in the leadership development process, especially when performance goals are on the line.
So ask yourself the simple question, "Are you ready to weather the winds of change?"
Watch the Video Here:
About the Author
Rich Baron is a Master Certified Intelligent Leadership Executive Coach with over 25 years of experience in operational and executive leadership positions.
AI can automate insights, it can’t replace the human connection, accountability, and maturity required to shape true leaders. Learn why coaching remains essential.
The hiring process is broken. Discover how executive coaching improves leader selection, accelerates performance, and strengthens culture for long-term success.
