Effective Leadership in a Crisis

Rich Baron • October 23, 2023

Being Prepared for Crisis is an Essential Leadership Skill

We tend to assume that leadership takes place under stable circumstances. Many of our theories of leadership conceptualize leadership under these “normal” and stable conditions. However, there is likely no situation where leadership is more important than during a time of crisis. It is a guarantee that at some point in a leader's career, they will be faced with some type of crisis. How you handle that crisis and move your team through those trying times is what separates the pros from the amateurs. 

During times of crisis, effective leadership becomes even more critical as it requires the ability to make tough decisions, communicate clearly and decisively, and inspire confidence in others. This may involve thinking outside the box, taking risks, and being open to new ideas and perspectives.
Leaders who are prepared to face potential crises possess qualities such as resilience, courage, the ability to think strategically under pressure, and emotional intelligence. They can navigate through difficult situations with grace and composure, never losing sight of the bigger picture. They can make tough decisions, even in the face of adversity, and communicate them effectively to their team.

A Short List of Issues

Although this list is not exhaustive, these are just a few of the potential crises a leader can face during their career.

1. Financial crisis: This could be a recession, market crash, or unexpected financial loss that impacts the company's bottom line.

2. Public relations crisis: This could be a scandal, negative press coverage, or social media backlash that damages the company's reputation and brand image.

3. Leadership crisis: This could be a situation where key leaders in the organization are found to be unethical, incompetent, or engaging in misconduct that jeopardizes the company's success.

4. Legal crisis: This could be a lawsuit, regulatory investigation, or compliance issue that could result in significant financial losses or damage to the company's reputation.

5. Natural disaster crisis: This could be a hurricane, earthquake, or other natural disaster that disrupts operations and puts employees, customers, and stakeholders at risk.

6. Cybersecurity crisis: This could be a data breach, hacking incident, or ransomware attack that compromises sensitive information and damages the company's credibility with customers and partners.

7. Health crisis: This could be a global pandemic, epidemic, or public health emergency that disrupts operations, impacts employee morale, and threatens the safety and well-being of the workforce.

8. Supply chain crisis: This could be a disruption in the supply chain due to geopolitical events, trade wars, or logistical challenges that could lead to product shortages, increased costs, and customer dissatisfaction.

9. Employee crisis: This could be a labor strike, employee misconduct, or internal conflict that impacts team morale, productivity, and the company's ability to retain top talent.

10. Environmental crisis: This could be a pollution incident, natural resource depletion, or climate change event that puts the company at risk of legal action, negative publicity, and damage to the environment.

Be Prepared

To put it mildly, waiting for the crisis to show up is not the time to find out you are not ready. Failure to act accordingly can result in serious issues for your employees, the company, the community, and yourself. Effective crisis management skills and the ability to lead with integrity, transparency, and agility are essential for leaders to navigate and overcome these challenges.

The real concern here is how many leaders are not aware that they are not prepared to successfully weather the storm.

Crises present ambiguous and changing stimuli that require normative power, collaboration, and asking the right questions to help organizations come together to make sense of and navigate the unknown—all of which are functions of leadership. It is critical to note that it is impossible to plan and prepare for every possible crisis. Meaning, planning, and preparation for all foreseeable crises should be prioritized. However, unforeseen crises are inevitable and will require individual and collective leadership capacity to adapt and respond accordingly. 

There will be times when you are faced with challenges that can be overwhelming if you are not prepared. During these unforeseen crises, more experienced leaders see situations in more structured terms, rely on well-rehearsed strategies, and move more quickly to action. Leaders must be able to remain calm and composed, even when faced with uncertainty and chaos. They need to be able to assess the situation quickly, gather relevant information, and make informed decisions promptly.

Effective communication skills are also key during a crisis. Leaders must be transparent, honest, and consistent in their messaging to build trust and credibility with their team. Keeping everyone informed and updated on the situation can help alleviate anxiety and uncertainty.

Go Ahead and Break Things

Some of the best advice I have ever been given was that if something is not broken, break it and learn how to fix it. This is not in the literal sense, but rather having a plan in place, and knowing how to implement that plan in the event a crisis does arise. 

By intentionally breaking something that is currently stable, you are forcing yourself to think critically about how to repair and improve it. This mindset of continuous improvement and being prepared for any situation is crucial for success in any organization or leadership role. It encourages proactive thinking, problem-solving skills, and the ability to adapt to unexpected challenges.

Furthermore, by intentionally breaking something, you are also testing your own resilience and ability to handle difficult situations. This type of preparation builds confidence and allows you to approach future challenges with a calm and collected mindset that will substantially shorten the time to react, mitigate any losses, and increase the potential for a successful outcome.

Overall, this advice has shaped my approach to leadership and problem-solving, and I believe it is a valuable lesson that everyone should take to heart. It emphasizes the importance of being proactive, prepared, and adaptable in the face of adversity.

Coaching Can Help To Prepare

Not all leaders will be tasked with navigating through a major crisis, but all leaders will face some type of crisis during their careers. It is a crucial aspect of leadership that leaders are familiar with the different types of crises so that they can be attuned to the early warning signs and recognize a crisis when it does arise.

Executive coaching helps leaders further develop their skills and abilities so that they can continue to lead with confidence and conviction during a crisis. Through coaching, they can gain new perspectives, enhance their problem-solving skills, and learn how to effectively manage their emotions in high-pressure situations.

Ultimately, tough leaders can inspire and motivate their teams to achieve great things, even in the face of challenges. They are respected by their employees and peers alike and can create a positive and productive work environment. Executive coaching helps to cultivate and strengthen these qualities in leaders, enabling them to lead with toughness and grace.

Wrapping Up

Finally, a crisis can also be an opportunity for growth and learning. Effective leaders use crises as a chance to reflect on their leadership style, identify areas for improvement, and develop new skills to better prepare for future challenges. Effective leadership during a crisis requires a combination of emotional intelligence, strategic thinking, communication skills, and the ability to remain calm under pressure. By demonstrating strong leadership capabilities during difficult times, a leader can inspire confidence, resilience, and unity within their team to navigate through the crisis successfully.


If you feel that your leadership skills are inadequate to face the future challenges that are coming, reach out to me here to discuss how I can help prepare you to face times of crisis.

You can read the testimonials of those leaders who worked with us to gain the confidence and mindsets to successfully lead their teams.

About the Author

Rich Baron holds the esteemed title of Master Certified Intelligent Leadership Executive Coach at John Mattone Global. With a wealth of expertise spanning over 25 years, he has excelled in various realms such as cultural transformation, operational leadership, executive positions, and coaching individuals from emerging leaders to CEOs. Together with his coaching partner, Maikel Bailey, Rich hosts "Mainline Executive Coaching ACT," a podcast acknowledged by Feedspot in 2023, and again in 2024 as the foremost Executive Coaching Podcast worldwide. This recognition is based on an evaluation of numerous podcasts on the internet, taking into account factors such as web traffic, social media followers, and timeliness. The podcast enjoys a substantial following in more than 60 countries and 550 cities across the globe.

By Rich Baron December 23, 2025
The First World War, occurring from 1914 to 1918, brought unprecedented destruction and violence. The impact of the First World War, in particular, forever transformed the nature of war. This conflict witnessed the deliberate targeting of civilians, the widespread use of chemical weapons, and the introduction of mechanized warfare on a large scale. The death toll reached a staggering 22 million people, with some accounts putting the toll closer to 37 million. However, amidst the chaos and brutality of the First World War, a brief and remarkable moment of peace unfolded on Christmas Day in 1914. It Will Be Over by Christmas Many of the 60 million soldiers sent to fight in the First World War were told that the war would be over by Christmas—a promise that turned out to be yet another falsehood in a conflict plagued with deception and misinformation. After war was declared in July 1914, it became clear by Christmas of that year that there was no end in sight. The Western Front was dotted with trenches, where millions of soldiers were packed together, enduring freezing conditions. Many of these soldiers were astonishingly close to their enemies, with the British and German trenches sometimes separated by a mere 30 meters. According to Daniel Coyle in his best-selling book “The Culture Code”, soldiers on both sides, because of proximity to each other, started noticing shared patterns of behavior and routines of cooking, re-supply, and troop rotations. Deepening the connection was the realization that both sides were enduring the same terror and stress of harsh conditions. On the late hours of Christmas Eve, German troops started opening gifts that they had received from home, including Christmas trees adorned with candles. The soldiers lit their lanterns and placed them along the edges of their trenches, creating a warm and festive atmosphere. As the candles flickered, the sound of carol singing resonated through the air. A Personal Account Bruce Bairnsfather, a British machine gunner who would later become a well-known cartoonist, vividly described the scene in his memoirs. Like his fellow infantrymen from the 1st Battalion of the Royal Warwickshire Regiment, Bairnsfather spent Christmas Eve shivering in the muddy trenches, desperately trying to keep warm. Having fought against the Germans for the past few months, he found himself in the Bois de Ploegsteert region of Belgium. In this unforgiving environment, Bairnsfather, cramped in a trench only three feet deep and three feet wide, faced constant sleeplessness and fear. His days and nights were filled with the repetitive cycle of anxiety, surviving on stale biscuits and cigarettes too damp to light. At about 10 p.m., Bairnsfather noticed a noise. “I listened,” he recalled. The Germans were singing carols, as it was Christmas Eve. The British soldiers in the trenches joined in by singing back. Amid this peaceful moment, a surprising occurrence unfolded. Bairnsfather and his comrades heard a bewildered shouting from the German side, causing them to pause and listen intently. The voice belonged to an enemy soldier who spoke English with a distinct German accent, calling out, "Come over here." In a remarkable turn of events, the British and French troops, inspired by the Germans, also participated in the Christmas truce. Fear and suspicion were set aside as soldiers began to exchange greetings and well-wishes between the trenches. Offers for a temporary ceasefire were communicated and accepted. With the dawn of Christmas morning, soldiers cautiously stepped out into no man's land. They greeted one another and engaged in an awe-inspiring display of humanity. Messages and gifts were shared as soldiers from opposing sides momentarily set aside their enmity. In some areas, caps and jackets were repurposed as goalposts, leading to impromptu and joyful football matches. It is even said that the Germans emerged victorious in one of these games with a final score of 3-2. Another British soldier, named John Ferguson, recalled it this way: “Here we were laughing and chatting to men whom only a few hours before we were trying to kill!” The temporary cessation of fighting continued in certain areas until the arrival of the New Year, but ultimately, the pause proved to be brief and the peace was short-lived. Although there were several other instances of similar truces during the war, none were as widespread or significant as the Christmas truce of 1914. Disapproval from Senior Leaders As expected, certain high-ranking officers on both sides viewed the Christmas Truce with disapproval. They issued orders explicitly forbidding any association with the enemy and warned of potential punishments for those who disobeyed, even execution for cowardice by firing squad for those who attempted to start another truce. However, the soldiers, who were already weary from the war (unaware of the years of continued fighting ahead), chose to take matters into their own hands. They defied the orders and acted independently to establish moments of peace, albeit temporary, amidst the turmoil of war. In an alternate account, it is reported that a German soldier named Adolf Hitler reprimanded his comrades during the Christmas Truce, expressing his disapproval by stating, "Such a thing should not happen in wartime. Have you no German sense of honor left?" Hitler, who was 25 years old at the time, conveyed his disdain for the temporary ceasefire. What Can We Learn as Leaders If enemies on the battle lines can create a culture of safety, respect, and belonging even during war, it suggests that similar conditions can be replicated within organizations. And indeed, there are ways to achieve this. According to Coyle, organizations that foster a strong sense of belonging can address the following questions to ensure a positive response from employees: 1. Are we connected? - Encourage open communication and collaboration among team members. - Foster a sense of unity and shared purpose. 2. Do we share a future? - Clearly, and often, communicate the organization's vision, mission, and goals. - Involve employees in decision-making processes to create a sense of ownership and shared commitment. 3. Are we safe? - Promote a culture of psychological safety where employees completely trust that the organization is a safe place to give 100% while expressing their opinions and taking risks. - Establish policies and practices that prioritize employee well-being and physical safety. To ensure a resounding "YES" to these questions, it is crucial to clearly and consistently communicate the organization's vision, mission, and goals. This can be achieved by: Communicate the purpose: An effective approach to communicate your organization's purpose is by using concise messaging throughout. Avoid using overly complex statements that potential employees may struggle to understand or feel apprehensive about living up to. Articulating the vision: Communicate the long-term aspirations and purpose of the organization. This overarching vision should inspire and provide a sense of direction for all employees. And that they are a crucial part of achieving the vision. Define the mission: Clearly define the organization's mission statement, which outlines its core purpose, main activities, and the value it delivers to its stakeholders. Regularly reinforce this mission to remind employees of the organization's primary focus. My Key Takeaways The Christmas Truce offers valuable lessons about leadership and culture that can be applied in various contexts. Although this event took place over 100 years ago, the lessons we must learn from those brave soldiers are still relevant today. So here are a few of my thoughts and key takeaways: 1. Leaders Set the Tone: The temporary ceasefire during the Christmas Truce was driven by individual soldiers who took the initiative to establish peace. This highlights the importance of leaders setting the right tone and creating an environment that encourages positive actions and behaviors. 2. Humanize the "Enemy": The soldiers involved in the truce showed empathy and compassion towards their supposed enemies. This serves as a powerful reminder that seeing the humanity in others, even in challenging circumstances, can foster understanding and connection. 3. Facilitate Connection and Communication: The Christmas Truce exemplified the power of connection and communication across divides. Leaders should create opportunities for open dialogue, collaboration, and relationship building, fostering a sense of community and common purpose. 4. Encourage Empathy and Respect: The truce demonstrated the significance of empathy and respect in promoting peaceful interactions. Leaders can cultivate these qualities by emphasizing the importance of understanding different perspectives and treating others with dignity and respect. 5. Boldly Challenge Norms: The soldiers who participated in the truce defied the established orders and norms, highlighting the potential for positive change when individuals challenge the status quo. Leaders should encourage everyone in their organizations to think differently and think big. Wrapping Up Even in today's world, the lessons from the Christmas Truce of 1914 remain pertinent. Individuals, regardless of their political beliefs and ideologies, will unite with their families to celebrate the birth of Jesus Christ, who symbolizes peace and salvation. It is a day when we commit ourselves to acts of generosity and spreading kindness to those around us. Afterward, instead of going back to our organizational trenches and shooting at each other verbally from within our siloed walls, we should stay in the “no man’s land” of compromise and conciliation and continue to find solutions to common problems. Like the soldiers in the Christmas Truce, we should make the spirit of goodwill at Christmas last more than one day. By consistently prioritizing and nurturing these elements year-round, organizations can create a culture that fosters a strong sense of belonging, ultimately leading to increased engagement, productivity, and overall organizational success. I wish you all a Merry Christmas and Happy Holidays. Thank you for your continued support and I wish you all the best for the coming new year. About the Author Rich Baron is the Chief Operating Officer and Director of Global Coaching Projects at John Mattone Global (JMG) and a Master Certified Intelligent Leadership® Executive Coach. He partners with C-level leaders and high-potential executives around the world to strengthen trust, elevate culture, and drive sustainable transformation. Rich leads large-scale coaching and cultural initiatives across multiple regions and industries, and serves as a strategic bridge between executive teams, HR, and global coaching networks. He is also the co-host of the Mainline Executive Coaching ACT podcast, recognized as one of the top executive coaching podcasts globally, where he explores the real-world challenges and opportunities facing today’s leaders. Through his work, Rich is dedicated to CHANGING THE WORLD One Leader, One Organization at a Time® by helping leaders move beyond performance and build the inner architecture required to become world-class executives.
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