Turning Rejection into a New Beginning
Rich Baron • February 11, 2024
Learn to Embrace Rejection as a Powerful Teacher
In addition to being an Executive Coach, I have had the opportunity to work as a volunteer job coach for the past four years in a professional job networking group. This has truly been one of the greatest blessings in my life to work with so many wonderful people.
Above all, my goal as a volunteer job coach is to empower individuals to regain control over their career trajectory and instill a sense of hope for a better future. I believe that everyone deserves to find fulfilling work, and I am grateful for the opportunity to serve others during their time of need. However, one of the issues I see time and again is the fear of rejection.
When job seekers have spent a significant amount of time in their careers or with a specific organization, the fear of rejection can be particularly paralyzing. These individuals may have built up a strong sense of identity and competence within their current role, and the thought of being rejected for a new position can be extremely daunting.
One reason for this fear is the potential for a blow to their self-esteem. After investing years of their lives into a specific career path or organization, being rejected can make them question their abilities and worth. They may fear that a rejection could impact their professional relationships and damage their reputation. The fear of judgment from peers and colleagues can be particularly crippling. It can be a significant barrier to taking the risk of applying for new positions.
Moreover, long-term job seekers may also worry about how their experience and qualifications will be perceived by employers. They may fear that potential employers will view their long tenure in a specific role or company as a negative, implying limited adaptability or a lack of ambition. This fear can be a significant barrier to taking the risk of applying for new positions, seeking new opportunities, or even pursuing growth in a future position or organization.
Frankly, rejection is a universal experience, but what if I told you that beyond that fear lies the key to a bold and courageous life?
Reframing Rejection
As job seekers navigate through the turbulent waters of the job search, they will encounter obstacles and setbacks. Rejection is one of those obstacles that you will inevitably encounter. However, by knowing that rejection is just a temporary visitor. You remind yourself that every failure is an opportunity for learning for improvement.
Rejection can teach us valuable lessons about ourselves and our goals. It pushes us to evaluate our actions, beliefs, and approaches, helping us learn from our shortcomings and make necessary adjustments. It encourages us to reflect on what we truly want and what aligns with our values. Through this process, we can gain clarity, resilience, and determination to pursue our dreams.
Rejection can also catalyze personal growth. It invites us to step out of our comfort zone and face our fears. When we confront rejection head-on, we build resilience and develop a stronger sense of self. Each rejection becomes a steppingstone that brings us closer to our goals, as we learn to handle setbacks and push past our own limiting beliefs.
By reframing rejection, we can see it as an opportunity for growth and self-improvement. Instead of viewing it as a negative judgment of our worth, we can recognize that it simply means that a particular path or person may not be the right fit for us at that moment. This perspective allows us to free ourselves from the fear of rejection's grip and move forward with confidence and resilience.
Rejection can teach us valuable lessons about ourselves and our goals. It pushes us to evaluate our actions, beliefs, and approaches, helping us learn from our shortcomings and make necessary adjustments. It encourages us to reflect on what we truly want and what aligns with our values. Through this process, we can gain clarity, resilience, and determination to pursue our dreams.
Additionally, reframing rejection allows us to detach our self-worth from external validation. Instead of seeking approval from others, we focus on cultivating self-acceptance and self-belief. We understand that our worth is not dependent on the opinions or acceptance of others. This shift in perspective empowers us to embrace our authentic selves and pursue what truly fulfills us, regardless of external judgments.
Beyond Rejection
Rejection is a common part of the job search process, but it can be disheartening and challenging to navigate. If there are 250 applicants for a position, 249 will be rejected. However, it's important not to let rejection discourage you from pursuing your career goals. Instead, view it as an opportunity for growth and learning.
Beyond the fear of rejection lies a world full of untapped potential. Each rejection you overcome brings you closer to the person you aspire to be. You meet new people, explore new ideas, and discover hidden talents within yourself. It is in the face of fear that you uncover your true capabilities.
Let’s look at some of the tools you can use to rid yourself of the fear of rejection and find that untapped potential.
1. Practice Self-Empathy
- I am not talking about feeling sorry for yourself, self-empathy is not the same as self-compassion. Self-compassion involves treating yourself with the same kindness, concern, and support you’d show to a good friend. Self-empathy simply requires you to notice and recognize what is happening in you. Take the time to feel the emotions that arise, whether they are anger, sadness, or pain. Know that it is okay to experience these emotions and know they will not last forever, and then take action to recognize rejection for what it is and move on (a special thank you to my niece, Brittney, for reminding me that taking the time to grieve and reflect is necessary to clear the air and move forward).
2. Shift Your Mindset
- One of the first steps in conquering the fear of rejection is to shift your mindset. Instead of seeing rejection as a personal failure or a reflection of our worth, we can view it as a life lesson in success. Every rejection is simply a redirection towards something better suited for us.
3. Push Beyond Your Comfort Zone
- Life truly begins at the end of our comfort zones. For many, this is difficult and frightening to comprehend. However, when you take a deep breath and leap into the unknown, leaving behind the safety of what you once knew, the ground disappears beneath you, and a newfound freedom envelops your spirit. The fear of rejection may still linger, but now it is intertwined with hope and the possibility of growth. As you continue to push beyond your comfort zone, you begin to see the world from a different perspective. The once intimidating aspect of your job search now becomes less daunting, and the fear of rejection starts to lose its power to intimidate.
4. Fight Rejection with Resilience
- Another powerful tool in overcoming the fear of rejection is resilience. Rejection and failure are inevitable in life, no matter how talented or likable we may be. By developing resilience, we bounce back from rejection stronger and more determined than ever before. We embrace failure as a crucial part of the journey and view each rejection as an opportunity to grow. With each rejection, you become more resilient and better equipped to face the next hurdle. You learn to refine your approach, to adapt and adjust. You realize that failure is not an indication of your worth or abilities but rather a crucial step towards a stronger version of yourself.
5. Cultivate Self-Confidence and Self-Worth
- By recognizing and valuing our unique strengths and abilities, we build a solid foundation of self-assurance. Do not become stagnant during your job search but rather continuously challenge yourself to learn and grow. This can be through acquiring new skills, seeking new knowledge, or pushing yourself to take on new and exciting opportunities. The more you invest in your personal growth, the stronger your self-confidence and self-worth will become. This inner strength allows us to weather the storms of rejection, knowing that we can achieve greatness.
6. Perseverance and Grit
- I emphasize the importance of perseverance and resilience (grit) in the face of any challenge in our lives. The job search can be a long and arduous journey, and individuals need to maintain their motivation and continue putting in the effort. Provide yourself with strategies to stay organized, track progress, and don’t forget to celebrate small victories along the way to keep the momentum going. Set realistic goals and challenge yourself every day to be better than you were yesterday. Most importantly, do not ever give up on yourself as this may be the most important learning experience in your life. Embrace the time you have to improve.
7. Inventory Your Unique Skills and Talents
- I help those I work with in their job search to recognize their unique skills, strengths, and accomplishments, and teach them how to effectively communicate these qualities to potential employers. I challenge them to take a personal inventory of their unique skills and talents by writing them down using pen and paper, not on a computer or tablet. skills and talents truly This is not a resume, but rather a brain dump that allows you to take a deep look at how valuable you are. By highlighting your unique achievements, skills, and talents, rejection then becomes viewed as a temporary setback rather than a personal failure.
8. Surround Yourself with a Support Group
- It is essential to surround ourselves with a supportive network of friends, family, and mentors. These individuals can provide comfort, guidance, and encouragement when we face rejection. Their belief in us can help us push through our fears and continue pursuing our dreams. There are few times in life that you will feel as much stress as during a job search. Being surrounded by those who truly care for you and want to see you succeed can truly dampen the impact of rejection. Most importantly, if you feel that you are struggling more than you feel you are capable of, your support group can be there to help you see the light of day.
Wrapping Up
So, dear reader, embrace the fear of rejection. See it as a catalyst for growth and transformation. Take that leap off the metaphorical cliff and dive into the unknown. Beyond fear lies a world full of possibilities, waiting to be explored by those courageous enough to embrace rejection as a part of the journey towards the next best version of yourself.
Let us dive into the unknown, hand in hand, supporting each other as we explore the empowering journey beyond fear. Together, we will rise above the stormy sea, embracing rejection as a catalyst for growth and becoming the architects of our destinies. Life truly begins when we can face our fears, accept that rejection is part of life, and realize that it is through rejection that we grow, learn, and ultimately live a more fulfilling and authentic life.
Reach out to me
and let's talk about your job search.
This blog is dedicated to all of the job seekers that I have been honored to be part of their lives. I have been blessed by each of you and have learned so many powerful life lessons. Thank you!
About the Author
Rich Baron holds the esteemed title of Master Certified Intelligent Leadership Executive Coach at John Mattone Global. With a wealth of expertise spanning over 25 years, he has excelled in various realms such as cultural transformation, operational leadership, executive positions, and coaching individuals from emerging leaders to CEOs. Together with his coaching partner, Maikel Bailey, Rich hosts "Mainline Executive Coaching ACT," a podcast acknowledged by Feedspot in 2023, and again in 2024 as the foremost Executive Coaching Podcast worldwide. This recognition is based on an evaluation of numerous podcasts on the internet, taking into account factors such as web traffic, social media followers, and timeliness. The podcast enjoys a substantial following in more than 60 countries and 550 cities across the globe.
If the years since the pandemic are any indication of what we can expect in this ever-changing business world, leadership needs to be stronger than ever. With rapid changes in business worldwide, the leadership skills we need are changing. Strong, versatile leaders are needed to face the challenges we will inevitably see - leaders who can adapt, strategize, and motivate their teams through complex situations. However, studies show that organizations and leaders alike are far from prepared to combat these challenges. What Do The Studies Show According to the Bersin by Deloitte report High-Impact Leadership Development , organizations with stronger “leadership maturity” are 11 times more likely to have a high number of leaders who can build talent for competitive advantage. And they’re 7 times more likely to have a high number of leaders who can inspire people to follow them. Unfortunately, the report also found that capable leadership talent is very rare. Only 60% of leaders in organizations show commercial acumen and business judgment; 48% are seen as driving change and innovation; and only 44% build talent for competitive advantage. Regarding rare leadership talent, in a study conducted by Kaiser Leadership Solutions , using a 360-degree instrument called the Leadership Versatility Index, they assessed over 24,000 senior managers from a variety of industries around the world. The results showed that less than 10% of the leaders in this study had the versatility and timing to be effective leaders. That means that more than 21,000 of the leaders studied do not have the versatility and timing to be truly effective in reading and responding to change with a wide repertoire of complementary skills and behaviors. Despite the studies that show that leadership skills and development are lacking, there has been a disturbing trend in organizations cutting L&D budgets and individual leaders putting the brakes on their own development. Or worse yet, ignoring the importance of leadership development altogether. A Short-Sighted Approach This lack of investment in leadership development is a short-sighted approach that ultimately hurts both the individual leaders and the organization. Effective leadership is crucial for the success of any organization, as leaders set the tone for the rest of the team and drive the company toward its goals. Additionally, in today's rapidly changing business landscape, it is more important than ever for leaders to be adaptable, agile, and able to navigate uncertainty and change. Investing in leadership development is key to ensuring that leaders have the skills and knowledge needed to thrive in this environment. Organizations must prioritize leadership development and allocate the necessary resources to support the growth and success of their leaders. By investing in leadership development, organizations can create a culture of continuous learning and improvement, drive innovation and growth, and ultimately, achieve sustainable success in the long run. Without ongoing development and training, leaders can stagnate in their skills and become less effective in their roles. This can lead to decreased employee engagement, lower productivity, and ultimately, a negative impact on the bottom line. Hitting the Pause Button Simply put, businesses and leaders are falling behind in preparing for the upcoming business challenges they will certainly face. This fact was shown in another leadership development survey of almost 18,000 human resource professionals and business leaders from around the world. The findings showed that 83% believe it is critical to the success of their organizations to develop leaders at all levels. Despite this, less than 5% of businesses have integrated leadership development at all levels. According to the Global Leadership Forecast 2021, “fewer than half of leaders feel they are effective in leadership skills that will be most critical for future success. This means that strong, versatile leaders are not being developed and prepared for future business challenges. As an executive coach, the most disturbing trend that I have seen in organizations, and individual leaders alike, is pumping the brakes on leadership development. Many of the excuses I have heard are that the L&D budget was cut, or we plan on revisiting leadership training next year, or my personal favorites, we are too busy to focus on that right now. With all the issues in poor employee retention, lack of leadership pipelines, poor talent selection, toxic bosses, and failing organizational culture (which is a direct result of poor leadership), it is no wonder you don't have the time. More than likely your time is now being spent chasing the tiger by the tail, putting out fires, and trying to keep your head above water. So, a quick question, do you think your excuses will help solve the problems? Or perhaps employing the age-old wisdom that if we just ignore it, it will go away. The trend of cutting L&D budgets has been a concern of employees globally. In February 2023, we featured an episode on our podcast, Mainline Executive Coaching ACT, entitled, "Dear Employees, Your Budget Has Been Cut." It has been downloaded and listened to in over 90 countries and 1000 cities worldwide, and is still one of our top downloaded episodes with continued daily downloads to this date. This goes to show that this is not just a concern for organizations in the United States, but globally as well. Quite frankly, this is an urgent situation that needs to change. Versatility Will Be The Key The need for leadership development is greater than ever. Over the past three years, business dynamics have shifted so dramatically, that the moment to maximize the benefits of strong and equipped leaders is now. Versatility in leadership skills is the master capability for leading in a VUCA world — that is, one characterized by volatility, uncertainty, complexity, and ambiguity. Versatility is, "the ability to read and respond to change with a wide repertoire of complementary skills and behaviors." For instance, some circumstances call for leaders to take charge, force difficult issues, and make tough decisions, while others require leaders to enable, support, and include people. Similarly, organizations sometimes need leaders to focus on their future strategic direction and at other times to focus on day-to-day operations and execution. Versatile leaders can seamlessly move between opposing behaviors. They can step up and make a call just as easily as they can bring people together to make group decisions. They can read the room and adjust their behavior accordingly, from asking questions and listening with an open mind to driving the team to achieve success. They can also envision change in big-picture terms and focus on the tactical details of implementing change. Versatile leaders can read the business, from playing out the chessboard five moves ahead to making the next move swiftly and with precision. Focusing on the Future It is time to stop pausing or ignoring leadership development altogether, or worse, simply putting someone in a leadership role because they are strong individual contributors in their jobs. The ripple effects of poor leadership have resulted in skyrocketing turnover rates, poor customer retention, disengaged employees, and high costs associated with replacing the employees who left. To be successful and competitive in the future, developing versatile, strong leaders is imperative. Organizations that value leadership development with a focus on building a strong leadership pipeline full of well-trained, versatile leaders will inevitably see greater innovation, stronger financial performance, highly engaged employees, and strong employee retention. Going forward, organizations and individuals alike need to engage or reengage in leadership development. However, do not make the mistake of bringing back leadership training that the company invested in 10 years ago. Or worse yet, relying on someone in the organization who participated in those programs in the past to take on the task of leadership development today. The days of marathon seminars focused on a particular leadership skill are in the past. Quite frankly, they did not work then, and certainly will not work now. A Training Evolution Leadership training has evolved, and executive coaching is the sturdy bridge that connects individual leadership effectiveness with outstanding organizational performance . It can help organizations attract and retain exceptional leaders and help executive teams to improve their performance. In addition, online coaching platforms that feature ongoing, bite-sized, dynamic, and hybrid training sessions with accompanying implementation tools coupled with one-on-one coaching have proved to be very effective. Intelligent Leadership Online Academy (ILOA) which was created during the pandemic by the world's top executive coach, John Mattone is one such platform that is trusted and respected by the top executives and technologists at some of the world's top companies. Wrapping Up Today's leaders need more proficiency than ever before. No one knows what our disruptive world will throw at leaders next. However, if the past three years are any indication of what lies ahead, organizations and individuals must be prepared to face those challenges. Those organizations with strong, versatile leaders who possess a wide and balanced repertoire of complementary competencies, skills, and behaviors, combined with the wisdom to know which one to use in a given situation, are likely to be most effective at leading their people, teams, and organizations through the turbulence. And we know that this meta-competency — versatility — can be learned, coached, and developed. Reach out to me here to find out more about executive coaching, and ILOA. Or schedule time with me here for a discussion on how your future and the future of your organization can look. About the Author Rich Baron serves as the Chief Operating Officer and Director of the Global Coaching Project at John Mattone Global, where he also holds the title of Master Certified Intelligent Leadership Executive Coach. With over 30 years of rich experience in cultural transformation, operational leadership, executive roles, and coaching leaders at every level—from emerging talents to seasoned CEOs—Rich has a demonstrated track record of success. Rich co-hosts "Mainline Executive Coaching ACT," a podcast that is recognized by Feedspot as the leading Executive Coaching Podcast worldwide. The podcast's acclaim is based on an evaluation of numerous factors, including web traffic, social media followers, and timeliness.
Since the official recognition of Mount Everest as the world's tallest peak, it has become a significant fascination for mountaineers. For many decades, there has been ongoing debate regarding the possibility of successfully reaching its summit. The earliest documented evidence of a climber considering the feasibility of scaling Everest dates back to 1885. It wasn't until 1924 that the first real attempt at the summit was made on the 29,032-foot tall mountain that mountaineers around the globe realized that it might be possible to stand at the top of the world. There were several attempts after this time but it wasn't until 1953 when Tenzing Norgay and Edmund Hillary finally stood on the summit that the world realized that Everest had finally been conquered. I had the privilege in my early twenties to meet Dick Bass who was the founder and owner of Snowbird Ski Resort in Utah, and the oldest person, at that time, to reach the summit of Mount Everest at age 55. I was in awe to be talking with not only the owner of one of my favorite ski resorts but someone who had stood where only the bravest and most skilled climbers in the world could lay claim. Fast forward to recent years and Mount Everest has been transformed into a tourist destination, where long queues at the summit surpass even those at Disneyworld. With sufficient funds to hire a guide and a moderate level of climbing experience, anyone can now aspire to reach an altitude comparable to that of a cruising 747 Jumbo Jet. The ability to be recognized as one of the elite climbers in the world has been reduced to the limit of your patience to stand in long lines and the depths of your wallet. However, do not be fooled by the lure of adventure that Mt. Everest holds, it is not for the faint of heart or the unprepared. The Death Zone Tragically, the number of fatalities in the pursuit of conquering the world's highest peak has surpassed 300, with the remains of over 200 climbers still resting on the mountain. Each of these individuals was once driven by a strong desire to stand atop the world. Climbers understand a fundamental rule: reaching the summit is merely the initial half of the journey, and true congratulations are only warranted upon safely returning to base camp. However, the harsh reality is that the majority of deaths occur during the descent after the climbers have successfully reached the summit. This sobering fact underscores the immense challenges and risks involved in this perilous endeavor. Why is this the case? The climbers have a strong desire to reach the highest point on Earth and they devote a significant amount of money and time to their endeavor. They spend up to two months on the mountain, moving between camps and adjusting to the high altitude. However, the time frame for climbing is limited, so time management becomes crucial. Once they reach the death zone, which is above 8,000 meters (26,000 ft), they cannot stay for long due to the harsh conditions. When they are only a few hours away from reaching the summit, many push themselves beyond their physical and mental limits to achieve their goal of standing at the top, even if it's just for a brief moment. Unfortunately, this is where many climbers encounter serious problems. Once the climbers find themselves deep within the death zone, their ability to concentrate on safely descending becomes increasingly difficult. The lack of oxygen impairs their balance and cognitive function, while frostbite can lead to a loss of coordination. This makes it challenging to distinguish between altitude sickness, cold-related injuries, and sheer exhaustion. Unfortunately, any of these conditions can leave a climber stranded, resulting in death from exposure. In these situations, not only is the individual at risk, but their team is also put in danger. Given the extreme nature of climbing at such altitudes, climbers may be forced to make the heart-wrenching decision to leave a fellow climber behind. This is a decision that professional climbers understand and are prepared to make, even though it comes with great emotional turmoil. The presence of long queues at the summit has intensified the very real possibility of never making it out of the death zone. In 2019, a highly experienced climber from Utah finally fulfilled his 40-year ambition of reaching the summit of Mt. Everest. This individual, much like Dick Bass before him, had previously conquered numerous other towering peaks around the world. Upon reaching the summit, he contacted his wife to share the exciting news. Tragically, moments later, he suffered a heart attack and collapsed. Despite the efforts of his guides to bring him down the mountain, the long queues of approximately 300 climbers still striving to reach the summit hindered their progress. Regrettably, his guides were compelled to leave him behind as his final resting spot lies just off the trail near the top of the summit. This incident serves as a poignant reminder that even individuals with extensive experience and a strong support system can encounter unforeseen challenges. It is a stark example of how devastating the consequences can be, especially for those who are ill-prepared, lack adequate support, or choose to disregard their readiness and attempt to reach the summit hastily and prematurely. It underscores the importance of thorough preparation, recognizing one's limitations, and respecting the risks involved to ensure safety during such arduous undertakings. Applying this to Leadership How does this relate to leadership? When we neglect to invest time and effort in developing and refining our skills, planning, preparing for the future, and executing tasks, the consequences can be severe. As an executive coach, I often observe the same pattern among individuals who attempt to expedite their leadership aspirations at an unreasonable pace. In today's society, there is a prevalent desire for instant job satisfaction, a rapid path to achieving prestigious titles, wealth, and the corner office. We have been deceived into believing that attaining a high-ranking position automatically grants us recognition, power (although it should be noted as presumed), and the accompanying benefits that we erroneously associate with it. This cycle often leads individuals to be oblivious to the reality of their situation. Consequently, they experience burnout, stress, underperformance, high turnover rates within their team, and ultimately, a mediocre career. Nonetheless, this could have been prevented by dedicating time to honing leadership skills, being patient with the learning process, and properly planning for the future. By doing so, leaders can ensure long-term effectiveness in their careers. Promoting too early Organizations can unintentionally contribute to the failure of emerging leaders by prematurely promoting individuals who excel in individual contributor roles into leadership positions. It is essential to thoroughly prepare someone before placing them in a leadership role to avoid potential difficulties. If there are indications that a person may not yet be ready for leadership, there are ways to address these concerns. These include offering educational opportunities, providing mentors, and giving them access to additional resources. It is also crucial to have strategies in place to minimize any negative impacts and ensure the success of both current and future leaders. It is crucial to recognize that not everyone possesses the necessary qualities for a leadership position. Employing effective programs like the Intelligent Leadership Online Academy (ILOA) can help identify employees with the potential and ambition to become leaders. Simply assuming that someone who excels in their current role will automatically excel as a leader is irresponsible and lacks foresight. How to ensure readiness for leadership roles Many aspiring leaders, and organizations alike, often wonder how to properly prepare for the challenges they will face in leadership positions. Here are some ways to effectively prepare for the challenges that leaders will surely face: Work with an Executive Coach. Executive Coaches are necessary because leaders are necessary. Continually focus on learning and personal development of leadership talents. Developing strong communication and interpersonal skills are examples of crucial skills needed for effective leadership. Actively engage in leadership training programs, workshops, and seminars that focus on the areas where you need the most development. Improve your knowledge base by reading books and articles on leadership topics. Actively seek mentorship from seasoned leaders. Join professional networking groups that can provide valuable insights and connections with experienced leaders. Maintain a positive attitude, learn from mistakes, be open to feedback, and step outside of your comfort zone. By actively working on self-improvement and taking proactive steps to develop necessary skills, aspiring leaders can set themselves up for success in any leadership position. Wrapping up Leaders, much like individuals climbing Mount Everest, can sometimes be caught off guard by the demands of their role until they are fully immersed in it. The responsibilities and pressures placed on leaders are immense, often expecting immediate performance. These are skills that are not always taught in educational or professional settings, and they require a personalized approach that an executive coach can provide. Failing to prepare for the expectations of leadership can be a major reason why many individuals struggle in such positions, similar to climbers who face disappointment after getting close to the summit. I hope this discussion has underscored the importance of readiness for a leadership role. In addition, organizations must recognize the need for investment in their leaders to fully unlock their potential and set them up for success in their careers. I hold exceptional, disciplined leaders in high regard, much like those courageous adventurers who were well-prepared and understood the risks associated with reaching the pinnacle of the world. About the Author Rich Baron serves as the Chief Operating Officer and Director of the Global Coaching Project at John Mattone Global, where he also holds the title of Master Certified Intelligent Leadership Executive Coach. With over 30 years of rich experience in cultural transformation, operational leadership, executive roles, and coaching leaders at every level—from emerging talents to seasoned CEOs—Rich has a demonstrated track record of success. Rich co-hosts "Mainline Executive Coaching ACT," a podcast that is recognized by Feedspot as the leading Executive Coaching Podcast worldwide. The podcast's acclaim is based on an evaluation of numerous factors, including web traffic, social media followers, and timeliness. It boasts an impressive following in more than 80 countries and over 830 cities globally.
